—- 60s —-
Facebook has the perception problem that the public thinks it cares only about its users connecting online.
The Best Part Of Facebook Isn’t On Facebook was a campaign effort to shift that point of view by showcasing all the meaningful connections that are happening through the platform offline; through Facebook’s Groups, Events, Pages and Messenger offering. It champions in real life connection as one of the most meaningful ways of getting together on Facebook and that the best part of Facebook isn't on Facebook itself.
We created a 360 campaign including: TV, long form content pieces deep diving into the stories of a few of these groups, OOH, DOOH and print that ran in popular publications such and the Chicago Red Eye and The Boston Globe. We also created on-platform videos and carousel units that linked through to messages telling you to get offline and get together.
Agency/Client: The Factory, Facebook
Director: Fleur Fortune
DoP: Linus Sandgren
Photographer: Jonas Lindstroem
Creative Directors: Luke Martin, Chris Trumbull / Jan Jaworski, Demian Oliviera
Art Directors: Laura Osborne, Andreas Ekelund
Copywriters: Yahkeema Moffitt, Lonnie Elliott
—- 30s —-
We created a series of digital triptychs.
The Sapeurs Of Chicago get-together.
For Facebook’s Facebook page we created longer form content so people could get to know the Groups better.
The Lowrider Carclub get-together.
The Hiplet Ballerinas get-together.
We worked closely with the media company to find the best outdoor media buy for each creative.
On platform ads
We created carousels that showcased Events, Groups and Pages local to Facebook users.