A Fresh Way To Express Yourself

People already share Mentos in the 'real' world, but we wanted to get people sharing Mentos in the digital world too. To do this we created a fresh set of ementicons for feelings that we've only started having in the last 5 years that you could download to your phone with an App. Then we made a bunch of shorts to show how you could use them.

It was important to us to make ementicons also culturally relevant. We launched “FOMO” on NYE, “Awkward” on Valentines Day and “Bad Happy” on Friday 13th. And also created tactical social posts for the Oscars and Solar Eclipse that year.

Director: Matthew Pollock, CollegeHumor

Illustration & Character Design: Genevieve Gauckler

Animation: Addictive Pixel VFX: The Mill

Brand: Mentos

Agency: BBH London

CDS: Shelley Smoler, Raphael Basckin

Creatives: Laura Osborne, Sarah Watson

Interns: Mathias Olesen, Adam Radi

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Director: Matthew Pollock

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