Here It’s Different

Children’s Hospital Colorado is a top 10 pediatric hospital in the USA. But, low awareness levels meant parents were less likely to choose it as a provider for their kids’. We set out to grow recognizability, increase our perception as a provider of excellent care and expand our patient base. We had to identify Children’s uniqueness and communicate it differently from other pediatric hospitals.

Born Twice is one of many powerful stories that demonstrates Children's expertise and innovation and gives weight to their long standing strapline “Here, it’s different”.

We just needed to tell it simply. We chose the juxtaposition of an ultrasound and snippets of conversation between the parent and doctor. We called on Ben Lukas Boysen to recreate the classic lullaby Twinkle Twinkle and there we have it; a miraculous story of a baby born twice.

These are the highlights of a project that totalled 510 assets and required two simultaneous productions.

LBB Online , David Reviews 5 Stars