The AR masks in this spot were some of the first developed for the Facebook Camera. I had the great opportunity to work with the Camera Effects team to concept these and showcase how we can accentuate and share our feelings though a visual medium. W
       
     
       
     
       
     
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Director: AG Rojas

DoP: Alexis Zabe

Let Your Camera Do The Talking

In an effort to bring the world closer together in 2017 Facebook launched its new in-app camera. This has been the biggest change to the platform since News Feed. For the launch we created a film and in-feed carousel ad campaign that inspired people to swipe right and try it out, it resulted in an 8.8% lift in daily camera captures and reached 147 million.

The campaign echoes Fred. R. Barnard’s “a picture speaks a thousand words”. Photographs and videos have always been a medium to share how the creator feels but now everyone has a camera in there pockets it’s become a language everyone can use to talk with.

Launch article here.

Case Study of success for the brand.

The AR masks in this spot were some of the first developed for the Facebook Camera. I had the great opportunity to work with the Camera Effects team to concept these and showcase how we can accentuate and share our feelings though a visual medium. W
       
     
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The AR masks in this spot were some of the first developed for the Facebook Camera. I had the great opportunity to work with the Camera Effects team to concept these and showcase how we can accentuate and share our feelings though a visual medium. We also created the first commissioned AR mask with illustrator Hattie Stewart to tease the AR Studio Tool where artists can upload their own AR to the platform.

       
     
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We created bitesize stories to drive Facebook users to swipe right and activate the camera.