The Guardian Music
Agency: BBH London
Deputy ECD: David Kolbusz
CDs: Carl Broadhurst, Peter Reid
Creatives: Laura Osborne, Emma Castagno
Illustrators: Paula Castro and David Foldvari
The Summer Of ‘13. Were You There?
This campaign ran in The Guardian newspaper, digital OOH and at the Glastonbury festival itself.
The posters captured memories from the future rendered like diary or scrapbook entries to create an aspirational 2013 summer.
TRIVIA: The owner of the Glastonbury festival cried happy tears at our poetic retrospectives!
After Glastonbury festival we awarded the three best tweeted memories of The Summer Of ‘13 with an original artwork by Paula Castro based on their very words.
Additionally the Guardian loved Paula’s work so much she went on to illustrate the Glastonbury Guide.
Later the lanyard became a collectors item.