Directors: The Apiary
89 Years, One Beautiful Movement
B&O's BeoVision Avant television is unique in it's ability to move out from it's station to optimise your viewing experience. This seamless movement is something B&O crafted over 89 years.
A “through the ages” piece felt fitting to tell this the story of how movement has advanced in B&0’s technology. But it has been done to death. So we decided to collaborate with a music video directing duo The Apiary to take a fresh approach.
Lily and Gavin were phenomenal partners in art directing the set. With each vignette we literally glide in and out of the ages of B&O legacy pieces on wheels and wire.