LAURA OSBORNE | CREATIVE DIRECTOR | ART

The Obvious Choice

Our creative approach for this campaign was simple — to highlight Vizzy’s most important differentiator, Antioxidant Vitamin C, in a comical and singular way.

So for this campaign, rather than trying to pretend that our product was vastly unique, we leaned into the fact that all hard seltzers are virtually identical and instead touted the one key differentiating feature: Vizzy has Vitamin C, and that’s kinda cool, right? Why the heck wouldn’t you want a little extra Vitamin C? It’s that simple.

We created a series of self-aware 15s spots that don’t take themselves too seriously.

We won this pitch and then launched within the first 30 days of COVID 19. This was my first remote shoot and we shot in Amsterdam. Despite the extra hurdles of long-distance I’m proud to say we managed to maintain distinct and quality spots for our client.

Director: Bart Timmer, Interrogate

Brand: Vizzy Hard Seltzer, Molson Coors

Agency: Johannes Leonardo

Cofounders: Jan Jacobs, Leo Premutico

CDS: Dan Grech, Hope Nardini

ACDS: Laura Osborne, Lincoln Boehm