About Me
*Looking for FULL-TIME in New York again while Freelancing in London*
Hi, I'm Laura Osborne, Creative Director, Art Director and occasional tagline writer (La Dolce Velveeta).
I’m a Brit, Pom Mom, aesthete, art & curio collector, audiophile and Desertfest NY disciple, based in Brooklyn NY.
I’ve mobilised a meme that hit the front page of every major newspaper in London to New York; introduced TFL Oyster contactless payments with Barclaycard; brought tears to the eyes of the owner of the Glastonbury Festival; launched Facebook Stories before Stories was mainstream social media lexicon; prompted an AI neural network called ZenMan to write a screenplay on what love is; gave the Volkswagen Beetle the retirement send off it deserved at New Years Eve Ball Drop, Times Square; and revitalised a 103 year old national treasure by sneaking Velveeta into Vogue.
I had a modest upbringing in Yorkshire (where we talk like Jon Snow), but with aesthetes for parents I was taught how to find joy in the details.
With the rugged edge of the Pennines as my playground I became obsessed with beauty through painting, photography, birdwatching and stargazing.
On rainy days I’d learn how to use new software, watch my dad’s sci-fi VHS tapes or pour over my mum’s dark German fairytale books.
That ingrained curiosity, creativity, resourcefulness - and love for the strange - guided me to London, San Francisco and New York.
I’ve worked at boutique agencies, global advertising agencies and in-house. I’ve enjoyed imagining new brand identities, developing and launching new technology products, tugging at the heartstrings of brand fans and most of all, making people laugh.
CREATIVE SHOPS
Mother, LDN (Freelance)
Hijinks, LDN (Freelance)
Unchartered, LDN (Freelance)
Grey Group, NY
FIG, NY
Johannes Leonardo, NY
The Factory, Facebook HQ, CA
Anomaly, LDN
BBH, LDN
BRANDS & CLIENTS
Amazon Web Service - Airalo - Modelo - Applebees - Viator - Childrens Hospital Colorado - Facebook - Google - Deloitte - Volkswagen - Audi - Alfa Romeo - RAC, British motor service - Virgin Media - Freeview TV - O2 Mobile - Vizzy Hard Seltzer, Molson Coors - The Glenlivet, Pernod Ricard - J2O, Britvic - Coca Cola - Mentos, Perfetti Van Melle - Barclays - Barclaycard - The Guardian - British Airways - Bang & Olufsen - Boots - Penguin Books - Old El Paso - Playstation - Waitrose - Tesco - No7 - Max Factor - Boots and Glenlivet.
CABINET OF SHINY SHINY
Cannes Lion Shortlist x2 (Velveeta)
Effie Award Silver (Velveeta)
The Clios Bronze Award & Shortlist (Velveeta)
The Clios Bronze Award (Volkswagen)
D&AD Wood Pencil (Volkswagen)
Creative Circle Gold (Volkswagen)
The One Show Merit x2 Shortlist x3 (Volkswagen)
Shots Awards Silver (Volkswagen)
The Annies Nominee (Volkswagen)
Indigo Awards | Gold x2 Silver x1 (Kraft Mac&Cheese)
Campaign Big Awards (Mentos)
The Webby Awards (Barclays)
Young Cannes Lions UK
IPA Effectiveness Awards (Boots)
PRESS - THE WORK
Campaign US & UK, Adweek, Adweek Magazine AdAge , Creativity Online, Shots, Muse By Clio, LBB Online, The Drum, TechCrunch, The Fast Company, Forbes, Mashable, The Verge, Creative Review, Lurzer's Archive, Digital Arts, Hypebeast, High Snobiety, TopGear, The New Yorker, Bloomberg, USA Today, MSBNC News. Front page news of most national British newspapers, including the Metro, TimeOut, The Daily Mail, The Sun, The Times, The Guardian.
PRESS - INTERVIEWS
Marketing Trendz
Muse by Clio
EDUCATION
The Audacious School Of Astonishing Pursuits: Art Director MegaMachine, Creative MegaMachine & CD MegaMachine
The Art Students League of New York: Fashion Illustration
General Assembly: Visual Design
D&AD Masterclass: Art Direction with Alexandra Taylor
Central St Martins: Art Direction in Film
Buckinghamshire New University aka Bucks Ad School | Graphic Design & Advertising, BA (Hons)
JUROR & MENTOR
The Webby Awards 2021 - Present
Lebook “Connections” Festival Jury NY 2024
Creative Equals “Creative Comeback” NY 2024
AICP Awards Judge 2022
MAIP Virtual Internship Program Mentor 2022
BBH Barn Jury
Young Creative Council Mentor