Do More With Viator
Viator is a brand owned by Trip Advisor. The brand went public facing for the first time in 2022. Not only had Viator never done advertising before, but also were entering the scene as a brand new category: an experience marketplace.
Like Uber put the power into the passengers hands to easily book ahead, Viator has taken all the chaos of organising a boat trip, a taco tour or a 6 hour hike of Trollstigen in Norwa, into an easy-to-book experience. And they have 300,000+ of them!
Leaning into this wealth of experiences now available online, and the idea that travelling is more memorable when we have experiences, we created the “do more with viator” platform along with it’s first visual identity.
What makes travel memorable isn’t the obvious stuff - it can be the good, the bad or the ugly.
Role: Creative Director, FIG Agency
Director: Jacob Marky, The Sweetshop
Executive Design Director: Justin Walsh, FIG Agency