Do More With Viator
Viator is a brand owned by Trip Advisor. The brand went public facing for the first time in 2022. Not only had Viator never done advertising before, but also were entering the scene as a brand new category: an experience marketplace.
Like Uber took the chaos of getting a taxi to booking ahead, Viator has taken all that chaos of jumping on a boat trip, organising a taco tour or even a 6 hour hike of Trollstigen in Norway into an easy-to-book experience. And they have 300,000+ of them!
Leaning into this wealth of experiences now available online, and the idea that travellling is more memorable when we have experiences, we created the “do more with viator” platform along with a new visual identity.
What makes travel memorable isn’t the obvious stuff - it can be the good, the bad or the ugly.
Director: Jacob Marky, The Sweetshop
Brand: Viator
Agency: FIG
ECD: Asan Aslam
Executive Design Director: Justin Walsh
Creative Directors: Laura Osborne, Emily Sheehan
Creatives: Eddie Fritts Tomaselli, Paria Taheri