The Best Part Of Facebook Isn't On Facebook

Facebook has the perception problem. The public think they only care about users connecting online.

The Best Part Of Facebook Isn’t On Facebook was a campaign effort to shift that point of view by showcasing all the meaningful connections that are happening through the platform offline; through their Get Together products, Facebook Groups, Events and Pages.

We created a 360 campaign including: TV, long form content pieces deep diving into the stories of a few of these groups, OOH, DOOH and print that ran in popular publications such and the Chicago Red Eye and The Boston Globe. We also created on-platform videos and carousel units that linked through to messages telling you to get offline and Get Together.

OOH

We worked closely with the media company to find the best outdoor media buy for each Group.

We created a series of digital triptychs.

Social Shorts

We created long form content with the real members of these Groups to get to the heart of how meaningful their Get Togethers are.

Display

We created carousels that showcased Events, Groups and Pages local to Facebook users.

On Platform Ads

Role: Senior Creative, The Factory (now Creative X) Meta HQ

Director: Fleur Fortune | DoP: Linus Sandgren

Photographer: Jonas Lindstroem