A Fresh Way To Express Yourself
Mentos’ advertising at it’s core is about sharing a Mentos in fresh ways. But they had yet to extend this into a digital space; how could we get people to share a Mentos candy digitally?
At the time of this campaign emoticons on our phones were feeling outdated; lacking in options to express our modern day feelings through text.
Using the - usefully emoji-shaped - Mentos dragée as a canvas, we created a fresh set of Ementicons for people to express themselves.
Our Ementicon’s could be easily added to your phone keyboard and we made a set of weird and wonderful comedic shorts to show how you might use them.
We were intentional in the Ementicon's we developed, tapping into current social behaviours and cultural moments that craved this fresh expression:“FOMO” for New Years Eve, “Awkward” for Valentines Day,“Bad Happy” for Friday 13th.
Shortlisted at Campaign BIG Awards / Editors Pick Adage / Fast Company / LBB Online
SXSW Edition of Adweek magazine <3
Perfetti Van Melle loved the work so much they invested in a 2.0 - so we expanded out Ementicon collection!
Role: Creative / Art Director, BBH London
Illustrator: Genevieve Gauckler, Big Active
Director: Matthew Pollock, Comedy Central
Director 2.0: Thomas Ormonde, Black Sheep Studios