Mark Of A Fighter
When you live the life of a fighter, you deserve the mark of a fighter.
These are a couple of the films we made to extend on Modelo’s Mark Of A Fighter platform. Here we hero the fight to keep 3rd spaces like Social Clubs alive and the reveal the hidden fight of catering crews behind the expectations of a seamless wedding.
Modelo’s One in 6Pack - Social First Activation
Modelo’s One-in-6pack activation uses a six-pack of Modelo to highlight the statistic that 1 in 6 people in the US are Hispanic.
We celebrated this during Hispanic Heritage Month, collaborating with Mexican-American artist Sentrock, to create a one-of-a-kind six-pack edition for auction on ebay with one of the six bottles painted with motifs representing the long history of contributions from Hispanic Americans.
To drive bids, we leveraged a powerful trifecta of paid and organic posts from Modelo, Sentrock, and UnidosUS—the benefiting charity. 100% of the proceeds supported UnidosUS in uplifting the Hispanic community.
Leveraging Modelo’s existing street aesthetic we drew inspiration from the style and energy of sneaker drop culture to create a social video rollout that drove excitement and desirability.
Winning Bidder
Ebay Auction
Product Drop Teaser