Agency: Johannes Leonardo
Director: Max Malkin
The People Behind The People’s Car
We live in a world that’s getting more and more automated every day. It feels like we’ve lost the personal touch and craftsmanship that used to be a staple of manufacturing here in America. But nestled in the hills of Chattanooga, Tennessee, there's a factory that still values the precision of the human eye, the touch of the human hand and the passion of the human soul.
These are the hardworking men and women who treat every Volkswagen on the assembly line as if it was their own. They’re craftsmen. They’re specialists. They’re sticklers. And they have to sign off on the cars before you can sign on and buy them.
These are the people behind The People's Car.
They sign off, so you can sign on.
Featured: Muse By Clio / LBB / Superbowl Tennesse News
Chris
Brittany
Ben
Tim
Creating a commercial showing the people that put so much hard work and passion into putting the best cars onto the road everyday has meant a lot to the locals in Chattanooga.
Here is Brittany watching her commercial for the first time.
Volkswagen | Thank You Chattanooga | Super Bowl
The client loved the spots so much we aired it for the Superbowl in Tennesse.