Agency: Johannes Leonardo Director: Bart Timmer The Obvious Choice Our creative approach for this campaign was simple — to highlight Vizzy’s most important differentiator, Antioxidant Vitamin C, in a comical and singular way. So for this cam
       
     
       
     
       
     
       
     
       
     
Agency: Johannes Leonardo Director: Bart Timmer The Obvious Choice Our creative approach for this campaign was simple — to highlight Vizzy’s most important differentiator, Antioxidant Vitamin C, in a comical and singular way. So for this cam
       
     
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Agency: Johannes Leonardo

Director: Bart Timmer

The Obvious Choice
Our creative approach for this campaign was simple — to highlight Vizzy’s most important differentiator, Antioxidant Vitamin C, in a comical and singular way.

So for this campaign, rather than trying to pretend that our product was vastly unique, we leaned into the fact that all hard seltzers are virtually identical and instead touted the one key differentiating feature: Vizzy has Vitamin C, and that’s kinda cool, right? Why the heck wouldn’t you want a little extra Vitamin C? It’s that simple.

We created a series of self-aware :15s spots that don’t take themselves too seriously.

This was my first remote shoot in the midst of the pandemic, we shot in Amsterdam remote from New York and despite the extra hurdles of long-distance I’m proud to say we managed to maintain distinct and quality spots for our client.

       
     
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Dogshow

       
     
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Choose Your Fighter

       
     
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House Shopping

       
     
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A Show About Love