Do More With Viator
Agency: FIG
Director: Jacob Marky
Role: Creative Director
Viator is a brand that went public facing for the first time in 2022. A brand that not only hadn’t done advertising before but also were a brand new category: an experience marketplace.
Like uber took the chaos of getting a taxi to booking ahead, Viator has taken all that chaos of jumping on a boat trip, organising a taco tour or even a 6 hour hike of Trollstigen in Norway into an easy -to-book experience. And they have 300,000+ of them!
We pitched and created the platform idea of memorable experiences. What makes travel memorable isn’t the obvious stuff it can be good, bad or ugly.