Press: LBB Online , David Reviews 5 Stars
Children’s Hospital Colorado is a top 10 pediatric hospital in the USA. But, low awareness levels meant parents were less likely to choose it as a provider for their kids’. We set out to grow recognizability, increase our perception as a provider of excellent care and expand our patient base. We had to identify Children’s uniqueness and communicate it differently from other pediatric hospitals.
Born Twice is one of many powerful stories that demonstrates Children's expertise and innovation and gives weight to their long standing strapline “Here, it’s different”.
We just needed to tell it simply. We chose the juxtaposition of an ultrasound and snippets of conversation between the parent and doctor. We called on Ben Lukas Boysen to recreate the classic lullaby Twinkle Twinkle and there we have it; a miraculous story of a baby born twice.
The project totalled 510 assets and two simultaneous productions. (MORE COMING SOON)
Agency: FIG Role: Creative Director/AD Director: Chris Hewitt ECD: Asan Aslam Executive Director Production: Victoria Bennet Senior Producers: Brida Brando/ Will Herrick CD/CW: Emily Sheehan Senior Copywriter/Art Director: Eugene Gao / Sam Aldeborgh Senior Art Director: Juan Aguilar Copywriter/ Art Director: Eddie Fritts Tomaselli / Paria Taheri
Partners: Knucklehead, Whitehouse, Rascal VFX & Color, Wave, ErasedTapes.