Agency: BBH London
A Fresh Way To Express Yourself
People already share Mentos in the 'real' world, but we wanted to get people sharing Mentos in the digital world too. To do this we created a fresh set of ementicons for feelings that we've only started having in the last 5 years that you could download to your phone with an App. Then we made a bunch of shorts to show how you could use them.
It was important to us to make ementicons also culturally relevant. We launched “FOMO” on NYE, “Awkward” on Valentines Day and “Bad Happy” on Friday 13th. And also created tactical social posts for the Oscars and Solar Eclipse that year.
Director: Matthew Pollock
Director: Thomas Ormonde
Phase 2 Ementicons
Ementicons: Keyboard & Ultratext App Walkthrough